WIDER HORIZONS

WHO

Secondary School Students, Otumoetai College

WHEN

2017 - 2018

VENTURE / ENTERPRISE

Tau Mohio Number Knowledge by Wider Horizons

DESCRIPTION

Flashcards with numbers 1-10, plus 10 cards with artwork relating to the numbers - things a child might see in a garden.
Year 10 student Grace Finnegan designed the artwork. Award-winning children’s author Moira Wairama wrote poems for the booklet that accompanies the cards. The product is aimed at ages two to five.

PROBLEM

Te Reo is the official language of Aotearoa, yet children are not learning the language in Tauiwi primary schools. In particular, they are not learning numbers.

OBJECTIVES

To invent, develop, raise capital, launch and run a business venture which meets a market need and solves a social issue.

HYPOTHESES

If childcare/primary schools have a product modelled on existing tools they use in class, flashcards, so it is easy to use with no support needed, it will increase the numbers of those who will teach and learn Te Reo.

PROGRESS

Complete. Two years of development.

IMPACT

Young entrepreneurs – ongoing interaction with business community for coaching, mentoring, supply-chain and sales.

Children – cultural education in the classroom

Culture – development of awareness/understanding of Te Ao Maori

OUTCOMES TO DATE

Cards on sale at the national museum, Te Papa, in Wellington.
$13,000 in revenue and $6,700 in profit from selling 455 sets of cards.

Development of an app which allows users to hear audio of the poems with Dutch firm Layar.

Marketing at Auckland trade show, resulting in sales to Whangarei and Invercargill childcare/primary schools, plus a Facebook page and a (currently inactive) website.